While most studios cry about how hard it is to get digitally distracted teens into the theater, A24 further hooked the demo with its free rating-less screening of Eighth Grade across all 50 states on Aug. Females under 25 and the 18-24 bunch loved Eighth Grade the most with close to an 80% overall positive score on PostTrak.

Eighth Grade played evenly to those under and over 25 per PostTrak at 50/50 with females leading at close to 60% attracting both sophisticated arthouse audiences at such venues like the Landmark at Pico and Brooklyn’s Alamo Drafthouse with 13-17 year olds repping 21% of the crowd in the pic’s first two weeks. The pic, which was shot over roughly 30 days, surpassed such Oscar-nominated Sundance faves as Fox Searchlight’s Beasts of the Southern Wild ($12.7M), another summer breakout from six years ago. While awards and big box office are always wonderful to go hand in hand, Eighth Grade is a reminder of how prestige matters more in the awards race than ticket sales. The Scott Rudin-Eli Bush-produced movie, which marks 27-year old comedian Burnham’s foray into feature film directing counts $13.5M at the domestic box office, and was one of the few fiction indie mainstays at the summer’s specialty box office which was dominated by documentary films.

EXCLUSIVE: Sony Pictures Worldwide has just taken most international territories to Bo Burnham’s Sundance Film Festival indie feature Eighth Grade, which in the wake of a fantastic Rotten Tomatoes score of 98% certified is being primed for awards season by A24.

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